QR codes have crept up on people in recent years. More people are used to seeing them on the sides of products and on ads but how can they help you promote your online products?
If you’re a business owner who wants to find a competitive advantage in both offline and online marketing, it’s time to consider using QR codes to promote your online products.
In this article, we’ll cover the top three ways you can do this to take the next step for your business.
What are QR Codes?
Quick Response (QR) codes are digital barcodes that store valuable information about your business or products. Most often, these two-dimensional codes can be scanned usually by a phone app to access website links to business homepages, social media pages, landing pages, and more.
Unlike traditional barcodes, QR codes are meant to be scanned through smartphone programs.
QR code scanners can be downloaded for free from app stores and cost absolutely nothing to download or read. As such, they are the perfect tools to help build both your offline and online business presence.
Let’s take a look at a few advantages QR codes could give your online business.
Easy to Add to Ads
With physical products, you can print out your QR code and attach it to a product. This is a great way to boost your online sales through what’s called ‘offline advertising’.
You can use your own physical store if you have one, or you could try ‘affiliate marketing’, where you team up with a brick-and-mortar store.
Finding a brand that’s willing to promote your business through QR codes could raise the profile of your online business. Look for a brand that overlaps with your business either because it’s in the same area or it produces something that complements your business.
You could even try adding a QR code to clothing if that’s your business, print it on the fabric or the label. Or try printing a code on a sticky label for handmade goods and make QR codes work for your business offline.
If you decided to sell plain t-shirts with nothing but the name of your business and a QR code to your homepage, make sure you’ve got an eye-catching design or slogan. You could develop a marketing campaign to catch people’s attention and bring increased traffic to your online business using QR codes imaginatively.
Great Way to Link to Business Pages
You’re in the coffee shop or elevator when you meet a potential client or partner. What do you do?
QR codes make it easy for you to make connections.
Instead of giving away a traditional business card with your name, number, and business details, you can share a card with a QR code that links to a specific page on your website.
The possibilities are endless. You can go the simple route and link to your homepage or ‘About Me’ page. This would provide your potential client or partner with all the information they needed to use or invest in your business.
You could link to a special page designed for incoming traffic from your QR code. This page could include interactive and informational videos about your business. You might also want to include some key data that makes it clear why your business is a good opportunity.
Go social with your QR codes
One more possibility is a link to your most popular social media platform. A code used on Facebook, Twitter, or YouTube, or another platform, would give people an idea about who you are and what you do.
No business card?
If you don’t want to add a QR code to business cards. Just download a QR code to your phone.
Create a series of codes for different types of business. If you run a car hire service and a garage you may want to have two different codes. When you want to redirect someone to your page, simply ask them to scan the code, or email a code later with a covering message.
Whatever option you choose, QR codes provide a unique networking opportunity for you and your business. Taking advantage of this opportunity could be the key to establishing your business.
Discount QR Codes
We all love a bargain!
Bargains and discounts only work if you get the promotion right.
If your business is in a very competitive shopping mall. You want people to find your store. Some good old-fashioned flyers or posters with your QR code information are still a really effective (and cheap) way to get your promotion out there.
The Bottom Line
QR codes are a great tool to expand the reach of your online market. If you’re a business owner looking to raise awareness of your online products, QR codes should be at the top of your list.
Taking advantage of the wide uses of QR codes can help your online business gain a strong physical foothold and, bring in tons of new revenue for your online business.
The best news, QR codes are completely free.
That means there’s no reason why you can’t capitalize on this amazing marketing opportunity today!